In today’s competitive business environment, successful companies are increasingly focused on the best practice of Content Development. To effectively communicate their organizational mission and brand narrative, businesses must master the art of storytelling. The process of developing content includes researching, writing, and editing ideas and information to publish that content across a myriad of distribution channels. In short, content writing is both a technical and creative process where a variety of content types exist, including: prose, snack-able content, graphics, photos, recordings or podcasts, videos, or other digital assets.
Gist Strategies has tremendous breadth of experience in advising companies in the creation of content in support of their brand building and storytelling efforts. Whether it is the ability to describe the overall value proposition of that company or developing all types of supporting content, Gist implements the very best in creative and technical writing to help clients better communicate and connect with stakeholders of all shapes and forms.
Gist Strategies specializes in advising clients on Content Development in the following three areas:
- White Paper & Article Development
- Blogs & Case Study Development
- Social Media Content